For your dental practice to succeed, you must keep expanding your patient base. That means marketing the practice online, because when consumers are looking for local services they turn to the Internet first.

GirlthinkingThere’s a lot of competition out there. What are the best ways for dentists to harness the power of the Internet?

Upgrade Your Website. First impressions matter, and your website is probably the first look that any would-be patient has of your practice. Nearly half of people asked about it in a survey said that the design of a website was the biggest factor in deciding whether a small business was worth their time.

Your site should be easy to understand and easy to navigate. Patients should also be able to:

  • Schedule appointments
  • Pay bills online
  • Renew prescriptions
  • Communicate with your office via messaging

It should also have a list of your services, your bio, and a blog. People also expect videos nowadays. Stay up-to-date!

Have a Google My Business page. Google My Business lets you manage your online presence. When someone Googles you, Google My Business pulls information you have provided and shows it in the search results. In short, it helps customers find you and learn what you’re all about.

You optimize your Google My Business page by providing it with information in a series of categories, such as type of business (a dental practice, e.g.) and contact info.

Google My Business is free, and a great way to attract new patients.

Engage in Social Media. By using social media like Facebook and Twitter, you can bring valuable content to a wide audience. You can use it to inform and entertain. In return, others will find out about your practice and  all that you have to offer.

Is all this more more than you bargained for? You don’t have to do it by yourself. ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices. We use the tools of Internet search marketing to help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at