It’s been two years since Google introduced its “mobile-first” policy. Since that time the trend toward smartphones and tablets as the preferred means of Internet access has only increased. Everyone has a smartphone now. Some trend-watchers say they more common than toothbrushes! “Mobile first” means that when users search for something, Read more…
Did you know that more than thirty million Americans relocate each and every year? It’s true – and it only takes a little imagination to realize what that means. Each year, millions of people are living in a new town and trying to find a new dentist. Marketing your dental Read more…
Your website is an essential tool in driving new patients to your dental practice. It’s the way new patients find out what they need to know: the services you offer, your contact information, and where you are located. Is your site getting stale? There are plenty of good reasons to Read more…
The Internet has impacted virtually ever facet of modern life, including the way dental practices attract new patients. Marketing your practice online has proven to be far more effective than traditional marketing at reaching new patients. How so? The people you reach aren’t just new patients, they’re the right patients. Online marketing enables Read more…
Dental practices need a steady flow of new patients in order to remain profitable. With so much competition out there, and so much business now being conducted online, an effective digital marketing is essential. Whether they are looking for a new dentist or scheduling an appointment with their current one, Read more…
It has long been an article of faith that consumers turn to their mobile devices first, when they do local online searches. Whether it’s a dental practice or a dry cleaner, we use smart phones and tablets to find them. But a new study is calling this conventional wisdom into question. The study by Read more…
The online reviews of your dental patients are a critical factor in the profitability of your practice. The more you have, the higher your practice will rank in search engine results, and the higher you rank in search engine results, the more prospective patients will find out about you. Sounds Read more…
Your dental practice website offers a lot: everything from a detailed list of your available procedures to patient forms to biographical information on you and your dedicated staff. And let’s not forget the smile gallery, and contact information! It is, in short, packed with content. You don’t want anything to Read more…
The Internet has steadily evolved over the years, and still is evolving. And like the Internet, the tools we use to access it are contantly changing. That’s one of the main reasons why most businesses, including dental practices, redesign their websites from time to time. There is no industry standard Read more…
Google snippets are short pieces of information (snippets) you sometimes see in Google search results. They’re usually shown at the top of the results page, and answer specific questions. Most of these snippets come from pages that rank in the top ten of search results. By improving the content of Read more…