Authoritative content, informative content, and blog posts go hand in hand with SEO success. However, many modern search algorithms favor dynamic interactivity that’s difficult for bots to interpret. Will plain old text-based articles still reign in SEO in 2021, or will other mediums take center stage? With SEO evolving Read more…
ProspectaMarketing makes use of a host of top-of-the-line marketing tools to ensure that our dental practices reach as many potential patients as possible. One of our most crucial allies is Google Analytics, and we have mentioned it several times within our blog articles. But why is it so special? What Read more…
ProspectaMarketing helps dental practices with online marketing and advertising efforts and we have been at it for years! This means we know a thing or two about SEO optimization. If you are a relatively new practice, however, or even if you’ve been around for a while but have never made Read more…
ProspectaMarketing endeavors to meet our clients marketing needs and extend their reach through every possible medium. Audiovisual elements are absolutely crucial in this endeavor and if you haven’t read our article on the core tenets of visual media, check it out immediately! However, another vital element we have covered on this blog Read more…
So, you are a dental professional who keeps up with our blog posts and you have taken our advice on the importance of blogs in marketing. You have set up a solid website with appealing design, informative text blurbs, attractive images, and you have added a WordPress blog to it in order to generate Read more…
At ProspectaMarketing, we provide a host of invaluable services for our affiliated dental practices. From local listings to search engine optimization, we can help your team take advantage of a wide-ranging digital marketing campaign that can help you become a household name in your area. One of the unique ways Read more…
According to a study by the dental care company Henry Schein®, dental practices lose 17 percent of their active patients each year. As a leader of your practice, how are you supposed to ensure that your patients continue to pick you for their dental needs? In marketing, this potential loss of Read more…
Dental practices with a strong local SEO strategy are well-positioned to bring new patients into their offices. How is that, you may ask? With local SEO you become more visible to people in your town who are looking for the services that you provide. SEO stands for search engine optimization. If the term Read more…
It seems like almost everything we do these days can be done on a smartphone. From ordering a pizza to scheduling a dental checkup, if you can do it online you can do it with your phone. Along with tablets, these mobile devices now outnumber personal computers more than two-to-one. For Read more…
Everyone knows you can find out almost anything by searching the Internet. But did you know that nearly half of all Google searches that people make are for goods and services in their area, like dentists? These are called local searches, and it’s something that any dental practice can take Read more…