The Internet has steadily evolved over the years, and still is evolving. And like the Internet, the tools we use to access it are contantly changing. That’s one of the main reasons why most businesses, including dental practices, redesign their websites from time to time. There is no industry standard Read more…
Google snippets are short pieces of information (snippets) you sometimes see in Google search results. They’re usually shown at the top of the results page, and answer specific questions. Most of these snippets come from pages that rank in the top ten of search results. By improving the content of Read more…
Google has been the search engine of choice for years, and there is no understating the importance of getting a high ranking in its search results. But there are other search functions out there, and they too are important to the marketing of your dental practice. As a case in point, Read more…
The numbers are staggering: forty thousand times per second, three and a half billion times each day, 1.2 trillion times a year. That’s how often people navigate to Google and types in search terms. More and more of these searches ask about local businesses: show me the auto mechanics in my town. Show me a tree pruning service. All the Read more…
We often get questions from our doctors about paid versus organic rankings and why should they keep paying for pay-per-click (PPC) if organic is working well. Or can they get rid of PPC if their organic rankings were to improve? Is paid better than organic? Or is it the other Read more…
If you’ve done an online search using Google in the last month, you might have noticed the right-hand side of the page looks pretty empty. Google’s latest update significantly changed how ads are displayed on the search results page. Rather than a row of ads along the right-hand side, Google Read more…
We’ve all seen the websites. The ones you open on your phone and need to scroll over to finish reading a block of text. Or you need to zoom in to see small details. Or where some pictures just won’t work. Is your website mobile responsive? Google made a change Read more…
Google has announced that the speed with which the website loads has now officially become a factor in their rankings. This is not a great surprise, nor is it likely to be a major factor right now for most websites.