When creating a website, a lot of attention is given to making it look professional and attractive. In order to achieve this, many website owners opt for using stock photos on their website. While stock photos can be a good option for some websites, they don’t always present the best image for your brand. At ProspectaMarketing, we encourage our clients to use their own original pictures on their website. In this blog post, we will explain why it is important to use original photos and how it can make a positive impact on your brand.
1. Original photos show authenticity: By using original pictures, you can convey authenticity and show that you are a real business with real customers. Stock photos can often feel generic and staged, which can make it difficult for potential customers to connect with your brand. Authenticity is important because it helps to establish trust and credibility with your audience.
2. It sets you apart from the competition: Using original photos can help set you apart from your competitors. Stock photos are often used by many businesses, so by using your own pictures you can show your unique value proposition. It also shows that you are willing to invest in your brand and take the time to create something that is truly tailored to your business.
3. Better control over your brand image: When you use stock photos, you may not have complete control over how your brand is portrayed. However, with original photos, you can control the quality, tone, and message of your brand. You can take pictures that are specifically designed to fit your brand image and use them across all your marketing channels.
4. It can save you money over time: While using stock photos may seem like the cheaper option in the short term, it can actually cost you more in the long run. The cost of stock photos can add up, especially if you are using them across all your marketing channels. By investing in original photos upfront, you can save money in the long run and have a library of photos that are unique to your brand.
5. You own the photos: One of the biggest advantages of using original photos is that you own them. This means you can use them across all your marketing channels without worrying about licensing or copyright issues. You can also customize them and use them in any way you see fit.
In conclusion, using original pictures on your website is a smart investment in your brand. By using original photos, you can convey authenticity, set yourself apart from your competition, have better control over your brand image, save money over time, and own the photos. At ProspectaMarketing, we always recommend using original photos as part of your website design strategy. If you need help designing a website that incorporates original photos, we would be happy to help. Contact us today to learn more.
ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.