There are more than two million blog posts published every single day, according to industry observers. (Before continuing, we’d like to thank you for taking the time to find and read this one.)
Website content (like this) is a staple of marketing on the Internet, and that certainly includes dentistry. It influences not only how new patients are drawn to your practice, but how practices complete and evolve.
The rules are constantly changing. So we’re going to gaze into our crystal ball and see where dental practice marketing might be, just a year or two down the road.
Content Remains King
Providing useful information and engaging posts on your practice site has been essential for a long time. That isn’t going to change anytime soon. In fact, it is going to be more important, because there is going to be a greater need than ever to have a loyal client base that values the services you provide.
One big reason for this is, quite simply, fewer and fewer people are expected to have comprehensive dental health care. Seeing the dentist every six months may become more optional than essential. Therefore, it is critical to build that loyal client base and demonstrate that what you provide is essential.
Your Online Reputation
This follows from the previous point. Reliance on social media – to find your practice, and find out about it – is increasing, and with the steady growth of mobile devices, is easier and more important, than ever.
That means that you cannot overlook your internet reputation – the way your practice is seen online. Social media, and review sites like Yelp and Healthgrades, are how most potential new patients will form an opinion about your practice. You need to get your current patients to provide positive, and honest, feedback about their experiences with your practice.
More than ever before, your practice website must be mobile device-friendly.
As we described here in February, more Internet users are choosing their Smartphones and other mobile devices over laptops and desktop computers. Before much longer, an ever-larger segment is expected to be using mobile devices almost exclusively.
Have questions or want help?
ProspectaMarketing specializes in finding new patients for dental practices using the Internet. Our unique and thorough approach provides visibility, financial accountability and ongoing refinement and improvement. To learn more, contact Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.