The numbers are staggering: forty thousand times per second, three and a half billion times each day, 1.2 trillion times a year. That’s how often people navigate to Google and types in search terms.
More and more of these searches ask about local businesses: show me the auto mechanics in my town. Show me a tree pruning service. All the pizza places.
This is as true for health care as it is for everything else. Eighty-five percent of Internet users turn to search engines when they’re looking for dentists and doctors. An online presence is critical for any practice.
Search Engines Are Essential!
Your practice has a website, right? A practice website is one of the most vital marketing tools available, because potential new patients read them. If you don’t have one, they may never find you.
Your practice website must be user-friendly, and engaging to visitors. The goal is to convert them into new patients.
It also needs to be mobile device-friendly. Mobile devices – smart phones in particular – are the device of choice for many Internet users, especially younger ones. As recounted here in February, mobile devices were being used in more than 60% of dental searches by the end of 2017, and that is only likely to grow.
Moreover, your site must be properly optimized. Internet users tend to scan, whether they’re looking at Facebook or your practice’s website. And they prefer tiny bites. The content on your site should be broken into short paragraphs with headings and bullet points, with plenty of images.
Another thing about that content: with any Internet experience, people like to feel they’re getting something from it. Your site should have informative content that is free of jargon, and makes a connection with visitors.
Where Are You?
So how do Internet users find you online? The short answer is via search engines like Google, Yahoo and Bing. Your practice can have a unique listing on local search engine sites. Listings include basic contact information, and also a map showing your location.
There are step-by-step instructions for getting your practice listed on Google My Business, Yahoo Local, and Bing Local.
Properly marketing your dental practice is critical to any practice. It is also a discipline in and of itself. Prospecta Marketing specializes in using the Internet to find new patients for dental practices. To find out what Prospecta Marketing can do for you, contact Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.