At ProspectaMarketing, we create and manage all sorts of visual marketing materials for the dental practices we represent. From website design to local listings, all text needs images and visual cues to lead the reader to the right material. Without it, all you’re left with is an empty digital presence Read more…
Lights, camera, action! You may not associate those words with your dental practice, but you probably should. Video is becoming more critcial to online marketing every day, and potential new patients visiting your website expect it. If you don’t take advantage of that, you’re going to start looking outdated. If Read more…
Google has been the search engine of choice for years, and there is no understating the importance of getting a high ranking in its search results. But there are other search functions out there, and they too are important to the marketing of your dental practice. As a case in point, Read more…
There is no denying the importance of video content on your website to raise its profile, and awareness of your dental practice among potential patients. A picture, after all, is worth a thousand words. The simple fact is that most website visitors prefer video content over reading. It’s easier to Read more…