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Reaching the first page of Google search results can make a big difference in the success of your dental practice. Having your practice website reach the very top of the list has even higher dividends. The reasons are simple enough: research shows most users don’t go past the first results page, Read more…

In an ideal world, dentists would spend most of their time treating patients. That’s why you became a dentist in the first place, right? But we live and work in the real world, and paying close attention to the business side of your practice is essential. The way that you succeed in Read more…

Summer is waning, and it’s that time when thousands of students will be heading back to school. What better time to return to the ABCs of reviews? A is for Ask. Having communication with your patients prior to sending review requests remains an integral part of growing your reviews. Consider Read more…

Like virtually every other sector of the U.S. economy, dentistry took a big hit during the worst of the COVID-19 pandemic. We aren’t out of the woods just yet, but the recovery is well underway. Dental digital marketing helped many practices survive the worst of COVID-19 and is playing a key role as Read more…

Your dental website may not wear out the way a toothbrush or a pair of shoes will – but websites do wear out. Don’t let that happen. If you can’t remember the last time you updated yours, the time to do it is now. Websites are powerful communication tools, and it’s Read more…

Virtually everyone is on the Internet, and most of us use it to decide whether we will go to one local business or another. We read online reviews, like those on Google My Business, to help us make up our minds. Dental practices rank among the very top of the local businesses people read reviews Read more…

As a health care professional you may have to remind yourself sometimes that your practice is equal parts dental office and business. As a business it needs to stand apart from all the other practices in town. And to do that, it needs a consistent, identifiable brand. The word “brand” may make you Read more…

If you don’t know the following fact, you should: the rate of Internet searches on mobile devices is absolutely exploding, and shows so signs of slowing down. It has grown by more than two-hundred percent in the last seven years! That includes local searches for dental practices, and ignoring this Read more…

Experts in the culinary arts have a saying: the first bite is with the eye. To put it another way, first impressions matter. Your dental practice can make an excellent first impression on potential new patients by optimizing your local search engine presence. It is no longer enough for dentists to simply Read more…