Have you asked anyone for directions lately? With a smartphone in almost everyone’s pocket and a map app on every smartphone, asking for directions doesn’t happen much anymore. It’s never been easier to find and reach a destination you’ve never been to. Most smartphone users prefer Google Maps over other map applications Read more…
For your dental practice to succeed, you must keep expanding your patient base. That means marketing the practice online, because when consumers are looking for local services they turn to the Internet first. There’s a lot of competition out there. What are the best ways for dentists to harness the power Read more…
Google is pulling the plug on its Google+ social networking site. Citing what it called significant challenges to maintaining it, the company announced it will phase out Google+ over a ten month period, beginning immediately. “While our engineering teams have put a lot of effort and dedication into building Google+ Read more…
You’ve seen them before: you’re browsing a website and a little box pops up, asking whether you’d like to chat with a representative. And just like that, you’re able to interact with a business. Chat features are emerging as an unbeatable way for dental practices to interact, in real time, with Read more…
Your dental website is your most potent tool for promoting your practice: it’s where patients and would-be patients find out about you and the services you provide, and perhaps most importantly, your office hours and location. As we have described elsewhere, video remains the most popular type of content on Read more…
As a highly trained professional, the dental services you provide should be enough to establish your reputation, and your reputation should speak for itself. In a perfect world that would be the case. But in practice it doesn’t work that way: in today’s world, your professional reputation is largely based Read more…
Everyone wants to keep their teeth and gums in good working condition. When they find a dentist they like and trust, patients are likely to not just stick with that practice but to tell their family and friends, all to the benefit of that practice. But word of mouth is Read more…
A simple truth about dentistry in 2018 is that to succeed, practices must have a strong online presence. Like so much else in modern life, the Internet has revolutionized the way people find information, consumer products, and services – and that includes dentistry. Eighty percent of American adults are active Read more…
Dentistry is a business, and like any other business, practices need a reliable core of existing patients and an influx of new ones. The trick is finding and attracting those new patients, especially when there are plenty of practices for people to choose from. The best way to do this Read more…
There are more than two million blog posts published every single day, according to industry observers. (Before continuing, we’d like to thank you for taking the time to find and read this one.) Website content (like this) is a staple of marketing on the Internet, and that certainly includes dentistry. Read more…