Anyone running a small- or medium-sized business is aware that their online reputation is becoming more and more important if they are to be successful. In spite of this, however, business owners are not always paying enough attention to their online reviews. They may not realize that online reviews can Read more…
Think your practice’s online reviews don’t matter? Think again. While you may think that having a fully optimized website is where to put your focus (and we agree!) don’t underestimate the power of online reviews. In the past couple of years, people have grown heavily reliant on online reviews for Read more…
The importance of having a strong online presence is increasing as reviews on local listing sites such as Google, Facebook, Bing Local, Healthgrades, and Yelp are becoming more of a factor for ranking your business. We all want our business to have five star reviews across the board, but what Read more…
The news from Google that they will not post 3rd party reviews (only links to them) has created concern for many dental practices that rely on local internet marketing. Now that these third party reviews have disappeared from Google Places (other than to have a link to them), it is important to have a strategy to get reviews posted directly in Google. During the past few weeks, we have discussed a variety of approaches with dental practices. Here are some strategies to consider.
On Saturday afternoon, I presented a workshop on “20 Ways to Win with Internet Marketing”. The internet has become a critical source of new patient traffic, but doing it right makes all the difference. If you did not have a chance to attend, here is a list that we shared with those who were there.
Providing outstanding customer service in your dental practice leaves you nothing to fear. Going beyond the expected to make their experience in your dental office exceptional and will likely eventually help you develop exceptional reviews online. Paying attention to your online reputation as a portion of your internet dental marketing strategy also pays off.
In the past, dental practices relied on satisfied patients to spread the word with their friends and acquaintances. Today, more and more patients are going online to share their experiences with friends and many others they don’t even know. Here are some tips on how to cultivate a positive online reputation.