A negative online review can seem like a real slap in the face. You are a consumate professional committed to excellence, yet there it is for all the world to see: an unhappy patient griping about a bad experience while in your chair. You might be tempted to shrug it off. You can’t Read more…
The vast majority of people use online review sites when they’re looking for a new dentist, so it follows that the reviews they find carry a lot of weight. You might think that positive reviews and five-star ratings are critical, and you wouldn’t be wrong. But you wouldn’te be entirely Read more…
Good reviews from your patients can really help the profitability of your practice, and the more you have, the merrier. Unfortunately, it’s the dissatisfied patients who, for whatever reason, are the most likely to jump online and write a bad review. Undoing the damage of negative reviews can be an uphill battle. Read more…
A four-star retaurant. A five-star movie. As consumers, those stars get our attention; they suggest a proven quality or track record. But a new study indicates that as attractive as all those stars might be, the quantity of online reviews any small business gets – and that includes dental practices – is Read more…
When you visit any online review site you’ll find reviews for every type of business, from plumbers to dry cleaners. You’ll find lots of dentists and doctors, too. Health care providers are among the most-reviewed businesses on the Internet. Online reviews relate directly to the success of a practice, because most patients Read more…
By now, it is well known that online reviews are important to any small business, whether it’s a coffee shop or a dental practice. Maybe they’re extra-important for dental practices: as we described here in a recent post, dentists are among the most-reviewed small businesses on Google Reviews, and ninety Read more…
Whether you’re a dry cleaner or a dentist, you need positive online reviews from people who have used and liked your goods and services. The more of them you get, the better off you are: they help drive new business, and help you rank in Google search results. The quest Read more…
When all is said and done, a dental practice is a business. Patients are really customers, and they want to find the best dentist they can. How does anyone find a local business these days? You Google it and check out reviews. As it turns out, dental practices are among the businesses Read more…
It’s no secret we believe reviews have become an essential part of running a successful practice (read more in Online Reviews: Can Your Practice Afford to Ignore Them When Your Patients Are Not and Reviews, Online Reputation, and the Success of Your Practice), but what about including patient reviews on a landing page? Read more…
The statistics are telling: 92% of consumers read online reviews for local businesses. The fact is, however, that even though far too many local businesses continue to ignore the importance of online reviews, their potential customers are not. We wrote an article recently about how important it is for businesses Read more…