Everyone uses search engines to find things on the Internet, and that includes finding dentists. A staggering 3.5 billion Google searches are done every single day! When someone is looking for a dentist, where your practice ranks makes all the difference. “Ranking” refers where you show up on search results pages. The higher Read more…
Everyone needs to see the dentist for their dental health. While the main function of any practitioner is excellent dental care, it is equally important to ensure the growth of the practice by bringing in new patients. The Internet, and social media in particular, is the ideal tool for this. Your online Read more…
Did you know that potential new patients are more likely to give your office a call and schedule an appointment if you have a lot of positive online reviews? That may sound obvious, but there is a tendency to underestimate just how vital online reviews can be to the success Read more…
Is it time to update your dental website? If it’s been a couple of years since the last time you did, the answer is probably yes. Updating a website can take a lot of work, and it’s easy to put it off. But there are some very good reasons why Read more…
If the COVID-19 pandemic has any kind of silver lining for dentistry, it might just be the reminder that a strong digital presence is a powerful asset. With a huge segment of the population working from home for much of 2020 we all relied, more than ever before, on the Internet. Increased online dentist-patient Read more…
To grow your dental practice and remain competitive it’s important to draw in new patients. It’s an ongoing process, and just one of the ways that Internet marketing can make a difference. Just as important as bringing in new patients is keeping those patients you already have. Ideally, they’ll be with you Read more…
Health care professionals have always had unhappy patients: always have, and always will. That’s just the way it is, and dentists are no exception to the rule. These days unhappy patients can pull out their smart phones and in a matter of seconds, tell the world about what a rotten experience Read more…
It’s been two years since Google introduced its “mobile-first” policy. Since that time the trend toward smartphones and tablets as the preferred means of Internet access has only increased. Everyone has a smartphone now. Some trend-watchers say they more common than toothbrushes! “Mobile first” means that when users search for something, Read more…
Using the Internet to market your dental practice used to be considered a luxury, but those days are gone. In 2021, promoting it online is essential! Anyone with a smart phone should be able to find your practice within a few seconds. Virtually everyone has one these days, and the sheer number Read more…
Dentistry is an intensely competetive field, and in the United States there is no shortage of practitioners. One of the reasons for that, judging by recent statistics, is that more new dentists are graduating from dental school each year, while fewer are retiring once they reach the age of sixty-five. Read more…