Dentistry is an intensely competetive field, and in the United States there is no shortage of practitioners. One of the reasons for that, judging by recent statistics, is that more new dentists are graduating from dental school each year, while fewer are retiring once they reach the age of sixty-five. Read more…
Did you know that more than thirty million Americans relocate each and every year? It’s true – and it only takes a little imagination to realize what that means. Each year, millions of people are living in a new town and trying to find a new dentist. Marketing your dental Read more…
Building trust with your clientele is one of the most critical aspects of keeping your current dental patients and attracting new ones. With a solid foundation of trust you establish a positive reputation, which gets you greater community acceptance, more referrals, and a growing practice. A positive reputation for your Read more…
From time to time you may hear that small business websites are going the way of the dinosaur. Don’t you believe it! For commercial enterprises like dental practices, a website is essential. The argument against websites is that in the age of social media they are not as effective in generating Read more…
Positive online reviews are critical to the success of your dental practice. How critical? They’re second only to your outstanding dental care. Virtually everyone reads them before deciding whether to book an appointment. By online reviews, we mean those written by your patients. They appear on Google My Business and similar platforms, Read more…
Most visitors to commercial websites decide within fifteen seconds whether they are going to engage: whether they will buy a product or use a service. This is as true for dental practice websites as it is for any other. Fifteen seconds isn’t much time, and begs the question: what makes Read more…
When they first go into practice, many dentists assume that delivering outstanding dental care will be enough to succeed. But soon enough, many of them come to realize that a dental practice, perhaps first and foremost, is a business. No matter the product or service involved, the business of running a business is Read more…
There are no two ways about it: in order to grow your dental practice, you need positive online reviews. How important are they? According to one survey, half of the people who were asked said they would go to an out-of-network dentist who had good online reviews! Good reviews mean more than Read more…
There are more than two hundred thousand practicing dentists in the United States, and more seem to hang out their shingles every year. If you’re a dentist, you have probably noticed all the competition! It seems harder than ever to stand out from the crowd, but there are effective marketing strategies Read more…
Is there any video on your dental practice website? If not, there should be – and for some very good reasons. Video is more than a means of educating your site visitors. It is a powerful marketing tool that allows you to present your practice in ways that mere words cannot. It also Read more…