When all is said and done, a dental practice is a business. Patients are really customers, and they want to find the best dentist they can. How does anyone find a local business these days? You Google it and check out Read more…
You’ve long since established a website for your dental practice, and it does everything you need it to do. It introduces you to potential patients, showcases your skills and the procedures you offer, has your location and contact information, and Read more…
Google is pulling the plug on its Google+ social networking site. Citing what it called significant challenges to maintaining it, the company announced it will phase out Google+ over a ten month period, beginning immediately. “While our engineering teams have Read more…
You’ve seen them before: you’re browsing a website and a little box pops up, asking whether you’d like to chat with a representative. And just like that, you’re able to interact with a business. Chat features are emerging as an unbeatable Read more…
Virtually every dental practice has a website these days. It’s all but impossible to succeed without one. Yet a lot of dentists don’t take the time to keep their sites current, and as a result, they lose ground to their competition. Read more…
Your dental website is your most potent tool for promoting your practice: it’s where patients and would-be patients find out about you and the services you provide, and perhaps most importantly, your office hours and location. As we have described Read more…
As a highly trained professional, the dental services you provide should be enough to establish your reputation, and your reputation should speak for itself. In a perfect world that would be the case. But in practice it doesn’t work that Read more…
Everyone wants to keep their teeth and gums in good working condition. When they find a dentist they like and trust, patients are likely to not just stick with that practice but to tell their family and friends, all to Read more…
News flash: no one uses the Yellow Pages anymore. All right, so that isn’t exactly news. Those heavy old phone company listings have long since gone the way of the dinosaur. To find information about virtually anything, including local dental Read more…
Industry prognosticators are constantly looking into their crystal balls to identify social and business trends – and that includes dentistry. The dentistry trends that many of them see include the ever-growing importance of online reviews, and the online reputation of Read more…