The importance of having a strong online presence is increasing as reviews on local listing sites such as Google, Facebook, Bing Local, Healthgrades, and Yelp are becoming more of a factor for ranking your business. We all want our business Read more…
When evaluating media alternatives, there are a number of considerations. One question that arises from time to time is the effectiveness of TV advertising for a dental practice. Doctors we have worked with have had success and disappointment with TV. Read more…
With the uncertainty in the markets, it is easy to get caught up in believing the news. Yet, some of the most successful practices take a different path from the rest of the crowd during times like this.
The news from Google that they will not post 3rd party reviews (only links to them) has created concern for many dental practices that rely on local internet marketing. Now that these third party reviews have disappeared from Google Places (other than to have a link to them), it is important to have a strategy to get reviews posted directly in Google. During the past few weeks, we have discussed a variety of approaches with dental practices. Here are some strategies to consider.
There has been a lot of growth in blogs during the past couple of years. There is good reason for that with all the benefits this can offer your internet dental marketing.
Google has announced that the speed with which the website loads has now officially become a factor in their rankings. This is not a great surprise, nor is it likely to be a major factor right now for most websites.
On Saturday afternoon, I presented a workshop on “20 Ways to Win with Internet Marketing”. The internet has become a critical source of new patient traffic, but doing it right makes all the difference. If you did not have a chance to attend, here is a list that we shared with those who were there.
Providing outstanding customer service in your dental practice leaves you nothing to fear. Going beyond the expected to make their experience in your dental office exceptional and will likely eventually help you develop exceptional reviews online. Paying attention to your online reputation as a portion of your internet dental marketing strategy also pays off.
In the past, dental practices relied on satisfied patients to spread the word with their friends and acquaintances. Today, more and more patients are going online to share their experiences with friends and many others they don’t even know. Here are some tips on how to cultivate a positive online reputation.
Welcome to the ProspectaMarketing blog. This blog has been established to provide information and insights into internet marketing, particularly for dental practices and businesses seeking to reach consumers. I hope you will find it useful.