A well-crafted content strategy is more important than ever for dental practices looking to enhance customer engagement and build lasting relationships. For small business owners and dentists, ProspectaMarketing can help you leverage compelling content and be a powerful tool in your dental marketing arsenal. The Power of Storytelling Content that Read more…
For digital marketers and small business owners, the landscape of online business is a complex, constantly evolving universe. At the heart of this universe lies the mighty black hole known as SEO – Search Engine Optimization. If SEO is the gravitational force that draws in potential leads and conversions, then Read more…
In 2015 Google announced that the number of searches from mobile devices (excluding tablets) had surpassed the number of searches from desktop devices. While that was true overall, it wasn’t the case for the dental industry, yet. Mobile searches for dental terms still lagged behind desktop searches even through 2016. Read more…
Google has announced that the speed with which the website loads has now officially become a factor in their rankings. This is not a great surprise, nor is it likely to be a major factor right now for most websites.