When it comes to attracting new patients to your dental practice, your website plays a critical role. However, it’s not just about having a website—it’s about ensuring that your website gives the right impression. One major factor that dental practices often overlook is the quality of the photos on their Read more…
The American Dental Association says that over the next fifteen years, we’ll be seeing a surge of new dentists in the United States. That means competition for patients is going to be more intense than ever, and dental practices are going to have to make an effort to stand out Read more…
As a dental professional, you might wonder how creating quality content can benefit your practice. The truth is, in today’s digital age, producing valuable content is key to connecting with potential patients and building trust. Here’s how working with ProspectaMarketing to create quality content can elevate your dental practice: Establishing Read more…
In the increasingly digital age, where first impressions are often formed online, it’s imperative for dental practices to harness the power of digital marketing. A forward-thinking approach not only sets the stage for attracting new patients but also crafts a memorable brand presence that resonates with your target audience. But Read more…
In a competitive landscape where every bright smile counts, dental marketing has transitioned from traditional, word-of-mouth referrals to high-impact, digital strategies. The dental industry demands an innovative and strategic approach that not only attracts new patients but also retains and delights them. For this, you should turn to pioneering experts Read more…
In the vast ocean that is digital marketing, small businesses often feel like they’re navigating without a compass. The speed at which technology changes is bewildering, and the digital landscape can feel like a shifting puzzle. Keeping up with new tools, channels, and techniques is essential – but it’s only Read more…
In the bustling dental industry, where the pressure of patient care and constant technological updates can be overwhelming, your digital marketing may not always take the lead in business strategies. However, with the growing demand for dental services and a shift in patient demographics, it’s more important than ever for Read more…
In a field as specialized and competitive as dentistry, setting your practice apart is not only a key to survival – it’s a route to true excellence. The current healthcare environment emphasizes patient choice and experience, dental clinics need to be more than just technical service providers; they must become Read more…
Think your practice’s online reviews don’t matter? Think again. While you may think that having a fully optimized website is where to put your focus (and we agree!) don’t underestimate the power of online reviews. In the past couple of years, people have grown heavily reliant on online reviews for Read more…
The news from Google that they will not post 3rd party reviews (only links to them) has created concern for many dental practices that rely on local internet marketing. Now that these third party reviews have disappeared from Google Places (other than to have a link to them), it is important to have a strategy to get reviews posted directly in Google. During the past few weeks, we have discussed a variety of approaches with dental practices. Here are some strategies to consider.