Is it time to update your dental website? If it’s been a couple of years since the last time you did, the answer is probably yes. Updating a website can take a lot of work, and it’s easy to put it off. But there are some very good reasons why Read more…
From time to time you may hear that small business websites are going the way of the dinosaur. Don’t you believe it! For commercial enterprises like dental practices, a website is essential. The argument against websites is that in the age of social media they are not as effective in generating Read more…
Most visitors to commercial websites decide within fifteen seconds whether they are going to engage: whether they will buy a product or use a service. This is as true for dental practice websites as it is for any other. Fifteen seconds isn’t much time, and begs the question: what makes Read more…
Your website is an essential tool in driving new patients to your dental practice. It’s the way new patients find out what they need to know: the services you offer, your contact information, and where you are located. Is your site getting stale? There are plenty of good reasons to Read more…
Your dental website is a reflection of your practice, and serves several important functions. It’s a showcase of your services, and tells people how to find you. It also allows you to share your expertise. But above all, your website is how you convert visitors into new patients. Creating the best possible Read more…
The Internet has steadily evolved over the years, and still is evolving. And like the Internet, the tools we use to access it are contantly changing. That’s one of the main reasons why most businesses, including dental practices, redesign their websites from time to time. There is no industry standard Read more…
There is no denying the importance of video content on your website to raise its profile, and awareness of your dental practice among potential patients. A picture, after all, is worth a thousand words. The simple fact is that most website visitors prefer video content over reading. It’s easier to Read more…
You’ve long since established a website for your dental practice, and it does everything you need it to do. It introduces you to potential patients, showcases your skills and the procedures you offer, has your location and contact information, and has a blog and social media component. You’re good to Read more…
News flash: no one uses the Yellow Pages anymore. All right, so that isn’t exactly news. Those heavy old phone company listings have long since gone the way of the dinosaur. To find information about virtually anything, including local dental practices, everyone turns to search engines like Google. And that Read more…
The numbers are staggering: forty thousand times per second, three and a half billion times each day, 1.2 trillion times a year. That’s how often people navigate to Google and types in search terms. More and more of these searches ask about local businesses: show me the auto mechanics in my town. Show me a tree pruning service. All the Read more…