Lights, camera, action! You may not associate those words with your dental practice, but you probably should. Video is becoming more critcial to online marketing every day, and potential new patients visiting your website expect it. If you don’t take advantage of that, you’re going to start looking outdated. If Read more…
Thanks to the Internet, it has never been easier for people to find the goods and services they need. That includes dental practices. In a matter of minutes, anyone can pick up their smartphone, find the dentists near their home, and then check the experiences their friends and neighbors have Read more…
Your patients are already using social media: in today’s world, that is a given. If your dental practice is not leveraging the power of social media to communicate with patients, you are overlooking at powerful tool. Almost everyone spends at least part of their day on social media. Eighty percent Read more…
It has long been an article of faith that consumers turn to their mobile devices first, when they do local online searches. Whether it’s a dental practice or a dry cleaner, we use smart phones and tablets to find them. But a new study is calling this conventional wisdom into question. The study by Read more…
A negative online review can seem like a real slap in the face. You are a consumate professional committed to excellence, yet there it is for all the world to see: an unhappy patient griping about a bad experience while in your chair. You might be tempted to shrug it off. You can’t Read more…
The vast majority of people use online review sites when they’re looking for a new dentist, so it follows that the reviews they find carry a lot of weight. You might think that positive reviews and five-star ratings are critical, and you wouldn’t be wrong. But you wouldn’te be entirely Read more…
For a dental practice, as for any small business, nothing can ever replace an in-person meeting with a patient or potential patient. Establishing a personal, face-to-face connection cannot be beat. But the world doesn’t always work that way. Most people rely on the Internet when they look for a dentist. Read more…
Good reviews from your patients can really help the profitability of your practice, and the more you have, the merrier. Unfortunately, it’s the dissatisfied patients who, for whatever reason, are the most likely to jump online and write a bad review. Undoing the damage of negative reviews can be an uphill battle. Read more…
A picture, we have always been told, is worth a thousand words. But new research is telling us that lots of pictures, posted to your Google My Business profile, are worth even more. A study by BrightLocal, an SEO and local citation company, found that the more images a business has Read more…
Your dental website is a reflection of your practice, and serves several important functions. It’s a showcase of your services, and tells people how to find you. It also allows you to share your expertise. But above all, your website is how you convert visitors into new patients. Creating the best possible Read more…