Is it time to update your dental website? If it’s been a couple of years since the last time you did, the answer is probably yes. Updating a website can take a lot of work, and it’s easy to put it off. But there are some very good reasons why Read more…
If the COVID-19 pandemic has any kind of silver lining for dentistry, it might just be the reminder that a strong digital presence is a powerful asset. With a huge segment of the population working from home for much of 2020 we all relied, more than ever before, on the Internet. Increased online dentist-patient Read more…
To grow your dental practice and remain competitive it’s important to draw in new patients. It’s an ongoing process, and just one of the ways that Internet marketing can make a difference. Just as important as bringing in new patients is keeping those patients you already have. Ideally, they’ll be with you Read more…
Health care professionals have always had unhappy patients: always have, and always will. That’s just the way it is, and dentists are no exception to the rule. These days unhappy patients can pull out their smart phones and in a matter of seconds, tell the world about what a rotten experience Read more…
It’s been two years since Google introduced its “mobile-first” policy. Since that time the trend toward smartphones and tablets as the preferred means of Internet access has only increased. Everyone has a smartphone now. Some trend-watchers say they more common than toothbrushes! “Mobile first” means that when users search for something, Read more…
Using the Internet to market your dental practice used to be considered a luxury, but those days are gone. In 2021, promoting it online is essential! Anyone with a smart phone should be able to find your practice within a few seconds. Virtually everyone has one these days, and the sheer number Read more…
Dentistry is an intensely competetive field, and in the United States there is no shortage of practitioners. One of the reasons for that, judging by recent statistics, is that more new dentists are graduating from dental school each year, while fewer are retiring once they reach the age of sixty-five. Read more…
Did you know that more than thirty million Americans relocate each and every year? It’s true – and it only takes a little imagination to realize what that means. Each year, millions of people are living in a new town and trying to find a new dentist. Marketing your dental Read more…
Is your dental practice being properly marketed? Proper dental marketing means more than just improved revenues. The benefits of good dental marketing include long-term relationships with your patients that drives new business, and promotes growth for many years to come. Proper marketing can be a real challenge for many dentists. Modern Read more…
From time to time you may hear that small business websites are going the way of the dinosaur. Don’t you believe it! For commercial enterprises like dental practices, a website is essential. The argument against websites is that in the age of social media they are not as effective in generating Read more…