According to a study by the dental care company Henry Schein®, dental practices lose 17 percent of their active patients each year. As a leader of your practice, how are you supposed to ensure that your patients continue to pick you for their dental needs? In marketing, this potential loss of Read more…
Dentistry is an intensely competetive field, and in the United States there is no shortage of practitioners. One of the reasons for that, judging by recent statistics, is that more new dentists are graduating from dental school each year, while fewer are retiring once they reach the age of sixty-five. Read more…
The Internet has impacted virtually ever facet of modern life, including the way dental practices attract new patients. Marketing your practice online has proven to be far more effective than traditional marketing at reaching new patients. How so? The people you reach aren’t just new patients, they’re the right patients. Online marketing enables Read more…
Here’s an experiment you might want to try: the next time you have a new patient come in for a checkup, ask what made them schedule the appointment with your practice. It almost certainly was not an arbitrary choice, and probably had something to do with reading your online reviews. Read more…
Dental practices need a steady flow of new patients in order to remain profitable. With so much competition out there, and so much business now being conducted online, an effective digital marketing is essential. Whether they are looking for a new dentist or scheduling an appointment with their current one, Read more…
Google My Business is an essential marketing tool for any small business, whether it’s a pizza place, a plumber, or a dental practice. It’s a free service that makes it easy to put relevant information in front of local Internet users. For dentists, it’s where future patients are likely to Read more…
Thanks to the Internet, it has never been easier for people to find the goods and services they need. That includes dental practices. In a matter of minutes, anyone can pick up their smartphone, find the dentists near their home, and then check the experiences their friends and neighbors have Read more…
Your dental practice website offers a lot: everything from a detailed list of your available procedures to patient forms to biographical information on you and your dedicated staff. And let’s not forget the smile gallery, and contact information! It is, in short, packed with content. You don’t want anything to Read more…
Your dental website is a reflection of your practice, and serves several important functions. It’s a showcase of your services, and tells people how to find you. It also allows you to share your expertise. But above all, your website is how you convert visitors into new patients. Creating the best possible Read more…
The Internet has steadily evolved over the years, and still is evolving. And like the Internet, the tools we use to access it are contantly changing. That’s one of the main reasons why most businesses, including dental practices, redesign their websites from time to time. There is no industry standard Read more…