A picture, we have always been told, is worth a thousand words. But new research is telling us that lots of pictures, posted to your Google My Business profile, are worth even more. A study by BrightLocal, an SEO and local citation company, found that the more images a business has Read more…
Your dental website is a reflection of your practice, and serves several important functions. It’s a showcase of your services, and tells people how to find you. It also allows you to share your expertise. But above all, your website is how you convert visitors into new patients. Creating the best possible Read more…
Commercial websites, like those for dental practices, have used blogs as a marketing tool for years: raising their profiles and getting online visibility. But some trend-watchers say the days of the blog are numbered, as people’s love of social media keeps growing. Nothing could be further from the truth. First, Read more…
The Internet has steadily evolved over the years, and still is evolving. And like the Internet, the tools we use to access it are contantly changing. That’s one of the main reasons why most businesses, including dental practices, redesign their websites from time to time. There is no industry standard Read more…
For your dental practice to thrive, you need to get its name out there where the public can see it. That is how new patients find you. In the digital age, marketing your practice means using the Internet. How do you go about doing that? There is no one right Read more…
When you visit any online review site you’ll find reviews for every type of business, from plumbers to dry cleaners. You’ll find lots of dentists and doctors, too. Health care providers are among the most-reviewed businesses on the Internet. Online reviews relate directly to the success of a practice, because most patients Read more…
Google has been the search engine of choice for years, and there is no understating the importance of getting a high ranking in its search results. But there are other search functions out there, and they too are important to the marketing of your dental practice. As a case in point, Read more…
We still call them smart phones, but they have become much more than a mobile telephone. In fact, text messaging has emerged as the most popular form of communications – not just among teenagers, but all Americans. If your dental practice isn’t using text messaging to communicate with your patients, you’re Read more…
Not so long ago, business websites weren’t much more than electronic pamphlets that listed contact information, the goods or services a place had to offer, maybe a picture or two – and not much more. That all changed in the early 2000s, with the advent of Web 2.0. The Internet Read more…
Dentistry is an excellent profession in many ways. Dentists are respected members of their communities who get the satisfaction of helping others, and if you own your own practice, you get to be your own boss. But it’s also increasingly competitive. Just getting through dental school took a lot of Read more…