At ProspectaMarketing, we provide a host of invaluable services for our affiliated dental practices. From local listings to search engine optimization, we can help your team take advantage of a wide-ranging digital marketing campaign that can help you become a household name in your area. One of the unique ways Read more…
According to a study by the dental care company Henry Schein®, dental practices lose 17 percent of their active patients each year. As a leader of your practice, how are you supposed to ensure that your patients continue to pick you for their dental needs? In marketing, this potential loss of Read more…
In the last decade, social media and digital presence have become absolutely indispensable for growing your dental practice. We live in a world that is more intricately connected than ever. More and more, customer loyalty and trust are becoming cornerstones of a good doctor-patient relationship. At the same time, the web is becoming Read more…
Dental practices with a strong local SEO strategy are well-positioned to bring new patients into their offices. How is that, you may ask? With local SEO you become more visible to people in your town who are looking for the services that you provide. SEO stands for search engine optimization. If the term Read more…
Google My Business is an essential marketing tool for any small business, whether it’s a pizza place, a plumber, or a dental practice. It’s a free service that makes it easy to put relevant information in front of local Internet users. For dentists, it’s where future patients are likely to Read more…
For your dental practice to remain competitive in today’s market, it’s essential to stay on top of current marketing trends. Doing so will help you draw in new patients, and thrive. One of the most important is a video strategy: that is, high quality video content on your practice website. Read more…
Your dental practice website offers a lot: everything from a detailed list of your available procedures to patient forms to biographical information on you and your dedicated staff. And let’s not forget the smile gallery, and contact information! It is, in short, packed with content. You don’t want anything to Read more…
The vast majority of people use online review sites when they’re looking for a new dentist, so it follows that the reviews they find carry a lot of weight. You might think that positive reviews and five-star ratings are critical, and you wouldn’t be wrong. But you wouldn’te be entirely Read more…
Commercial websites, like those for dental practices, have used blogs as a marketing tool for years: raising their profiles and getting online visibility. But some trend-watchers say the days of the blog are numbered, as people’s love of social media keeps growing. Nothing could be further from the truth. First, Read more…
There are more than 200,000 dentists currently practicing in the United States, which averages out to about sixty dentists for every 100,000 people. Not only that, more dentists open new practices each year than retire. So there is no shortage of dentists in the U.S., and that’s good for patients. But how Read more…