It’s been two years since Google introduced its “mobile-first” policy. Since that time the trend toward smartphones and tablets as the preferred means of Internet access has only increased. Everyone has a smartphone now. Some trend-watchers say they more common than toothbrushes! “Mobile first” means that when users search for something, Read more…
Your dental website may not wear out the way a toothbrush or a pair of shoes will – but websites do wear out. Don’t let that happen. If you can’t remember the last time you updated yours, the time to do it is now. Websites are powerful communication tools, and it’s Read more…
Using the Internet to market your dental practice used to be considered a luxury, but those days are gone. In 2021, promoting it online is essential! Anyone with a smart phone should be able to find your practice within a few seconds. Virtually everyone has one these days, and the sheer number Read more…
Virtually everyone is on the Internet, and most of us use it to decide whether we will go to one local business or another. We read online reviews, like those on Google My Business, to help us make up our minds. Dental practices rank among the very top of the local businesses people read reviews Read more…
Dentistry is an intensely competetive field, and in the United States there is no shortage of practitioners. One of the reasons for that, judging by recent statistics, is that more new dentists are graduating from dental school each year, while fewer are retiring once they reach the age of sixty-five. Read more…
Did you know that more than thirty million Americans relocate each and every year? It’s true – and it only takes a little imagination to realize what that means. Each year, millions of people are living in a new town and trying to find a new dentist. Marketing your dental Read more…
Is your dental practice being properly marketed? Proper dental marketing means more than just improved revenues. The benefits of good dental marketing include long-term relationships with your patients that drives new business, and promotes growth for many years to come. Proper marketing can be a real challenge for many dentists. Modern Read more…
Building trust with your clientele is one of the most critical aspects of keeping your current dental patients and attracting new ones. With a solid foundation of trust you establish a positive reputation, which gets you greater community acceptance, more referrals, and a growing practice. A positive reputation for your Read more…
As a health care professional you may have to remind yourself sometimes that your practice is equal parts dental office and business. As a business it needs to stand apart from all the other practices in town. And to do that, it needs a consistent, identifiable brand. The word “brand” may make you Read more…
From time to time you may hear that small business websites are going the way of the dinosaur. Don’t you believe it! For commercial enterprises like dental practices, a website is essential. The argument against websites is that in the age of social media they are not as effective in generating Read more…