Everyone uses search engines to find things on the Internet, and that includes finding dentists. A staggering 3.5 billion Google searches are done every single day! When someone is looking for a dentist, where your practice ranks makes all the difference. “Ranking” refers where you show up on search results pages. The higher Read more…
Everyone needs to see the dentist for their dental health. While the main function of any practitioner is excellent dental care, it is equally important to ensure the growth of the practice by bringing in new patients. The Internet, and social media in particular, is the ideal tool for this. Your online Read more…
Did you know that potential new patients are more likely to give your office a call and schedule an appointment if you have a lot of positive online reviews? That may sound obvious, but there is a tendency to underestimate just how vital online reviews can be to the success Read more…
In an ideal world, dentists would spend most of their time treating patients. That’s why you became a dentist in the first place, right? But we live and work in the real world, and paying close attention to the business side of your practice is essential. The way that you succeed in Read more…
Is it time to update your dental website? If it’s been a couple of years since the last time you did, the answer is probably yes. Updating a website can take a lot of work, and it’s easy to put it off. But there are some very good reasons why Read more…
Summer is waning, and it’s that time when thousands of students will be heading back to school. What better time to return to the ABCs of reviews? A is for Ask. Having communication with your patients prior to sending review requests remains an integral part of growing your reviews. Consider Read more…
If the COVID-19 pandemic has any kind of silver lining for dentistry, it might just be the reminder that a strong digital presence is a powerful asset. With a huge segment of the population working from home for much of 2020 we all relied, more than ever before, on the Internet. Increased online dentist-patient Read more…
To grow your dental practice and remain competitive it’s important to draw in new patients. It’s an ongoing process, and just one of the ways that Internet marketing can make a difference. Just as important as bringing in new patients is keeping those patients you already have. Ideally, they’ll be with you Read more…
Like virtually every other sector of the U.S. economy, dentistry took a big hit during the worst of the COVID-19 pandemic. We aren’t out of the woods just yet, but the recovery is well underway. Dental digital marketing helped many practices survive the worst of COVID-19 and is playing a key role as Read more…
Health care professionals have always had unhappy patients: always have, and always will. That’s just the way it is, and dentists are no exception to the rule. These days unhappy patients can pull out their smart phones and in a matter of seconds, tell the world about what a rotten experience Read more…