ProspectaMarketing specializes in comprehensive digital marketing for dental practices all over the country. We help our clients with everything from creating and monitoring local listings, to managing user reviews. One of the most crucial factors we emphasize is effective, engaging website copy. Without a website that makes users want to Read more…
At ProspectaMarketing, we provide a host of invaluable services for our affiliated dental practices. From local listings to search engine optimization, we can help your team take advantage of a wide-ranging digital marketing campaign that can help you become a household name in your area. One of the unique ways Read more…
At ProspectaMarketing, we know mistakes happen. Sometimes, a patient coming to your dental practice has to wait an undue amount of time, runs into a scheduling issue, or is simply unhappy with treatment. If you have been closely monitoring your reviews, as we’ve detailed in our previous blog posts, the possibility Read more…
According to a study by the dental care company Henry Schein®, dental practices lose 17 percent of their active patients each year. As a leader of your practice, how are you supposed to ensure that your patients continue to pick you for their dental needs? In marketing, this potential loss of Read more…
In the last decade, social media and digital presence have become absolutely indispensable for growing your dental practice. We live in a world that is more intricately connected than ever. More and more, customer loyalty and trust are becoming cornerstones of a good doctor-patient relationship. At the same time, the web is becoming Read more…
Dental practices with a strong local SEO strategy are well-positioned to bring new patients into their offices. How is that, you may ask? With local SEO you become more visible to people in your town who are looking for the services that you provide. SEO stands for search engine optimization. If the term Read more…
It seems like almost everything we do these days can be done on a smartphone. From ordering a pizza to scheduling a dental checkup, if you can do it online you can do it with your phone. Along with tablets, these mobile devices now outnumber personal computers more than two-to-one. For Read more…
Everyone knows you can find out almost anything by searching the Internet. But did you know that nearly half of all Google searches that people make are for goods and services in their area, like dentists? These are called local searches, and it’s something that any dental practice can take Read more…
Reaching the first page of Google search results can make a big difference in the success of your dental practice. Having your practice website reach the very top of the list has even higher dividends. The reasons are simple enough: research shows most users don’t go past the first results page, Read more…
There’s a lot to be learned from reading what people are writing about your practice online. Have you met their dental care needs? Is your staff friendly and efficient? Is the office clean? These are among the things that matter most to your patients and would-be patients; they influence whether Read more…