You’ve long since established a website for your dental practice, and it does everything you need it to do. It introduces you to potential patients, showcases your skills and the procedures you offer, has your location and contact information, and has a blog and social media component. You’re good to Read more…
Google is pulling the plug on its Google+ social networking site. Citing what it called significant challenges to maintaining it, the company announced it will phase out Google+ over a ten month period, beginning immediately. “While our engineering teams have put a lot of effort and dedication into building Google+ Read more…
You’ve seen them before: you’re browsing a website and a little box pops up, asking whether you’d like to chat with a representative. And just like that, you’re able to interact with a business. Chat features are emerging as an unbeatable way for dental practices to interact, in real time, with Read more…
Virtually every dental practice has a website these days. It’s all but impossible to succeed without one. Yet a lot of dentists don’t take the time to keep their sites current, and as a result, they lose ground to their competition. It is essential to stay on top of online trends to Read more…
Your dental website is your most potent tool for promoting your practice: it’s where patients and would-be patients find out about you and the services you provide, and perhaps most importantly, your office hours and location. As we have described elsewhere, video remains the most popular type of content on Read more…
As a highly trained professional, the dental services you provide should be enough to establish your reputation, and your reputation should speak for itself. In a perfect world that would be the case. But in practice it doesn’t work that way: in today’s world, your professional reputation is largely based Read more…
Everyone wants to keep their teeth and gums in good working condition. When they find a dentist they like and trust, patients are likely to not just stick with that practice but to tell their family and friends, all to the benefit of that practice. But word of mouth is Read more…
News flash: no one uses the Yellow Pages anymore. All right, so that isn’t exactly news. Those heavy old phone company listings have long since gone the way of the dinosaur. To find information about virtually anything, including local dental practices, everyone turns to search engines like Google. And that Read more…
Industry prognosticators are constantly looking into their crystal balls to identify social and business trends – and that includes dentistry. The dentistry trends that many of them see include the ever-growing importance of online reviews, and the online reputation of your dental practice. Every dental practice loves to see new Read more…
A simple truth about dentistry in 2018 is that to succeed, practices must have a strong online presence. Like so much else in modern life, the Internet has revolutionized the way people find information, consumer products, and services – and that includes dentistry. Eighty percent of American adults are active Read more…