Google has been the search engine of choice for years, and there is no understating the importance of getting a high ranking in its search results. But there are other search functions out there, and they too are important to the marketing of your dental practice. As a case in point, Read more…
We still call them smart phones, but they have become much more than a mobile telephone. In fact, text messaging has emerged as the most popular form of communications – not just among teenagers, but all Americans. If your dental practice isn’t using text messaging to communicate with your patients, you’re Read more…
Not so long ago, business websites weren’t much more than electronic pamphlets that listed contact information, the goods or services a place had to offer, maybe a picture or two – and not much more. That all changed in the early 2000s, with the advent of Web 2.0. The Internet Read more…
The vast majority of your dental patients and potential patients trust online reviews as much as they do a personal recommendation. Before any of these would-be patients call your office to schedule an appointment, chances are they’ll look on the Internet for reviews of your practice, and use what they find Read more…
Everyone should see the dentist in order to maintain healthy teeth. Ideally, they’ll be in your office for a cleaning and checkup every six months. Yet nearly half of all Americans say they don’t see the dentist as often as they should. That’s not a good way to approach dental health. But Read more…
Dentistry is an excellent profession in many ways. Dentists are respected members of their communities who get the satisfaction of helping others, and if you own your own practice, you get to be your own boss. But it’s also increasingly competitive. Just getting through dental school took a lot of Read more…
There is no denying the importance of video content on your website to raise its profile, and awareness of your dental practice among potential patients. A picture, after all, is worth a thousand words. The simple fact is that most website visitors prefer video content over reading. It’s easier to Read more…
By now, it is well known that online reviews are important to any small business, whether it’s a coffee shop or a dental practice. Maybe they’re extra-important for dental practices: as we described here in a recent post, dentists are among the most-reviewed small businesses on Google Reviews, and ninety Read more…
Whether you’re a dry cleaner or a dentist, you need positive online reviews from people who have used and liked your goods and services. The more of them you get, the better off you are: they help drive new business, and help you rank in Google search results. The quest Read more…
When all is said and done, a dental practice is a business. Patients are really customers, and they want to find the best dentist they can. How does anyone find a local business these days? You Google it and check out reviews. As it turns out, dental practices are among the businesses Read more…