Good reviews from your patients can really help the profitability of your practice, and the more you have, the merrier. Unfortunately, it’s the dissatisfied patients who, for whatever reason, are the most likely to jump online and write a bad review. Undoing the damage of negative reviews can be an uphill battle. Read more…
A picture, we have always been told, is worth a thousand words. But new research is telling us that lots of pictures, posted to your Google My Business profile, are worth even more. A study by BrightLocal, an SEO and local citation company, found that the more images a business has Read more…
A four-star retaurant. A five-star movie. As consumers, those stars get our attention; they suggest a proven quality or track record. But a new study indicates that as attractive as all those stars might be, the quantity of online reviews any small business gets – and that includes dental practices – is Read more…
Your dental website is a reflection of your practice, and serves several important functions. It’s a showcase of your services, and tells people how to find you. It also allows you to share your expertise. But above all, your website is how you convert visitors into new patients. Creating the best possible Read more…
Commercial websites, like those for dental practices, have used blogs as a marketing tool for years: raising their profiles and getting online visibility. But some trend-watchers say the days of the blog are numbered, as people’s love of social media keeps growing. Nothing could be further from the truth. First, Read more…
The Internet has steadily evolved over the years, and still is evolving. And like the Internet, the tools we use to access it are contantly changing. That’s one of the main reasons why most businesses, including dental practices, redesign their websites from time to time. There is no industry standard Read more…
There are more than 200,000 dentists currently practicing in the United States, which averages out to about sixty dentists for every 100,000 people. Not only that, more dentists open new practices each year than retire. So there is no shortage of dentists in the U.S., and that’s good for patients. But how Read more…
For your dental practice to thrive, you need to get its name out there where the public can see it. That is how new patients find you. In the digital age, marketing your practice means using the Internet. How do you go about doing that? There is no one right Read more…
When you visit any online review site you’ll find reviews for every type of business, from plumbers to dry cleaners. You’ll find lots of dentists and doctors, too. Health care providers are among the most-reviewed businesses on the Internet. Online reviews relate directly to the success of a practice, because most patients Read more…
Google snippets are short pieces of information (snippets) you sometimes see in Google search results. They’re usually shown at the top of the results page, and answer specific questions. Most of these snippets come from pages that rank in the top ten of search results. By improving the content of Read more…