Your patients are already using social media: in today’s world, that is a given. If your dental practice is not leveraging the power of social media to communicate with patients, you are overlooking at powerful tool. Almost everyone spends at least part of their day on social media. Eighty percent Read more…
Have you asked anyone for directions lately? With a smartphone in almost everyone’s pocket and a map app on every smartphone, asking for directions doesn’t happen much anymore. It’s never been easier to find and reach a destination you’ve never been to. Most smartphone users prefer Google Maps over other map applications Read more…
For your dental practice to remain competitive in today’s market, it’s essential to stay on top of current marketing trends. Doing so will help you draw in new patients, and thrive. One of the most important is a video strategy: that is, high quality video content on your practice website. Read more…
For your dental practice to succeed, you must keep expanding your patient base. That means marketing the practice online, because when consumers are looking for local services they turn to the Internet first. There’s a lot of competition out there. What are the best ways for dentists to harness the power Read more…
It has long been an article of faith that consumers turn to their mobile devices first, when they do local online searches. Whether it’s a dental practice or a dry cleaner, we use smart phones and tablets to find them. But a new study is calling this conventional wisdom into question. The study by Read more…
The online reviews of your dental patients are a critical factor in the profitability of your practice. The more you have, the higher your practice will rank in search engine results, and the higher you rank in search engine results, the more prospective patients will find out about you. Sounds Read more…
A negative online review can seem like a real slap in the face. You are a consumate professional committed to excellence, yet there it is for all the world to see: an unhappy patient griping about a bad experience while in your chair. You might be tempted to shrug it off. You can’t Read more…
Your dental practice website offers a lot: everything from a detailed list of your available procedures to patient forms to biographical information on you and your dedicated staff. And let’s not forget the smile gallery, and contact information! It is, in short, packed with content. You don’t want anything to Read more…
The vast majority of people use online review sites when they’re looking for a new dentist, so it follows that the reviews they find carry a lot of weight. You might think that positive reviews and five-star ratings are critical, and you wouldn’t be wrong. But you wouldn’te be entirely Read more…
For a dental practice, as for any small business, nothing can ever replace an in-person meeting with a patient or potential patient. Establishing a personal, face-to-face connection cannot be beat. But the world doesn’t always work that way. Most people rely on the Internet when they look for a dentist. Read more…