Experts in the culinary arts have a saying: the first bite is with the eye. To put it another way, first impressions matter. Your dental practice can make an excellent first impression on potential new patients by optimizing your local search engine presence. It is no longer enough for dentists to simply Read more…
The occasional bad online review is a fact of life for any small business, whether it’s a pizza parlor or a dental practice. A bad review is no fun for you to read – but it isn’t going to put you out of business, either. What’s really important is how you Read more…
To bring new patients to your dental practice you have to let them know you’re there. That means using the power of the Internet to spread the word. What’s the best approach? A killer website? Social media? Or is there a new platform emerging? The answer is that there are multiple Read more…
Here’s an experiment you might want to try: the next time you have a new patient come in for a checkup, ask what made them schedule the appointment with your practice. It almost certainly was not an arbitrary choice, and probably had something to do with reading your online reviews. Read more…
Dental practices need a steady flow of new patients in order to remain profitable. With so much competition out there, and so much business now being conducted online, an effective digital marketing is essential. Whether they are looking for a new dentist or scheduling an appointment with their current one, Read more…
Google My Business is an essential marketing tool for any small business, whether it’s a pizza place, a plumber, or a dental practice. It’s a free service that makes it easy to put relevant information in front of local Internet users. For dentists, it’s where future patients are likely to Read more…
Online reviews have never been more important to small businesses. Almost everyone reads them, and almost everyone is influenced by them. Healthcare providers, including dental practices, are among the small businesses for which the most reviews are read. According to one survey, ninety-two percent of consumers read online reviews before Read more…
Lights, camera, action! You may not associate those words with your dental practice, but you probably should. Video is becoming more critcial to online marketing every day, and potential new patients visiting your website expect it. If you don’t take advantage of that, you’re going to start looking outdated. If Read more…
Thanks to the Internet, it has never been easier for people to find the goods and services they need. That includes dental practices. In a matter of minutes, anyone can pick up their smartphone, find the dentists near their home, and then check the experiences their friends and neighbors have Read more…
Chances are you are using social media in your dental practice, at least to some degree. Are you using it to its fullest potential? Not all dental practices do – and that amounts to wasted opportunity. You may think of social media as a harmless diversion; a way to pass the Read more…