For your dental practice to thrive, you need to get its name out there where the public can see it. That is how new patients find you. In the digital age, marketing your practice means using the Internet. How do Read more…
When you visit any online review site you’ll find reviews for every type of business, from plumbers to dry cleaners. You’ll find lots of dentists and doctors, too. Health care providers are among the most-reviewed businesses on the Internet. Online reviews relate Read more…
Google snippets are short pieces of information (snippets) you sometimes see in Google search results. They’re usually shown at the top of the results page, and answer specific questions. Most of these snippets come from pages that rank in the Read more…
Google has been the search engine of choice for years, and there is no understating the importance of getting a high ranking in its search results. But there are other search functions out there, and they too are important to the Read more…
We still call them smart phones, but they have become much more than a mobile telephone. In fact, text messaging has emerged as the most popular form of communications – not just among teenagers, but all Americans. If your dental Read more…
Not so long ago, business websites weren’t much more than electronic pamphlets that listed contact information, the goods or services a place had to offer, maybe a picture or two – and not much more. That all changed in the Read more…
The vast majority of your dental patients and potential patients trust online reviews as much as they do a personal recommendation. Before any of these would-be patients call your office to schedule an appointment, chances are they’ll look on the Internet Read more…
Everyone should see the dentist in order to maintain healthy teeth. Ideally, they’ll be in your office for a cleaning and checkup every six months. Yet nearly half of all Americans say they don’t see the dentist as often as they should. Read more…
Dentistry is an excellent profession in many ways. Dentists are respected members of their communities who get the satisfaction of helping others, and if you own your own practice, you get to be your own boss. But it’s also increasingly Read more…
There is no denying the importance of video content on your website to raise its profile, and awareness of your dental practice among potential patients. A picture, after all, is worth a thousand words. The simple fact is that most Read more…