To grow your dental practice and remain competitive it’s important to draw in new patients. It’s an ongoing process, and just one of the ways that Internet marketing can make a difference.
Just as important as bringing in new patients is keeping those patients you already have. Ideally, they’ll be with you for a lifetime. They will benefit from your dental skill, and you will benefit as your practice thrives in a highly competitive field.
Competition
No question about it: there’s almost always a new dentist in town. Experienced practitioners form offices of their own, and recently-licensed dentists hang out their shingles for the very first time.
Statistics from 2020, the most recent year for which numbers are available, show how much competition is out there:
- 201,117 active dentists in the United States
- 61 dentists for every 100,000 people, nationwide
That’s a lot of dentists and a lot of patients!
Internet marketing helps bring you new patients by connecting with them on search engines, social media, and your dental practice website. Ironically, those same technologies make it easy for you to lose patients.
Think of it as two sides of the same coin. The same Internet search that helped new patients find you makes it simple for existing patients to take their business elsewhere.
- 70% of those asked, according to one study, said it’s easy to find a new provider, thanks to the Internet
That’s a huge percentage. Keeping the patients you already have is critical to the continued growth of your practice. The same strategies that helped bring them to you in the first place can help you hang on to them.
Internet marketing has been compared to an iceberg. At any given time you only see a small part of it, like a Facebook post. ProspectaMarketing is an Internet marketing firm specializing in dental practices and the tools of Internet marketing. We help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.