Dentistry is a business, and like any other business, practices need a reliable core of existing patients and an influx of new ones. The trick is finding and attracting those new patients, especially when there are plenty of practices for people to choose from.
The best way to do this is to have an online presence. As with so much else today, most people use the Internet when they’re looking for something, whether it’s a pizza place or a dental practice.
All of us find new things on the Internet by using search engines like Google and Bing. We enter our search terms and scroll through the results. In the case of dentistry, determining factors include the physical location of a practice, the services it provides, and the insurance it accepts.
You can influence search results with Internet marketing, a general term that is designed to put your practice before as many potential patients as possible.
The foundation of any modern business is its website. That’s where people will find out who you are and what you have to offer them. But how do they find the site, if they’ve never heard of you? A technique called search engine optimization, or SEO, means using the words and phrases that people enter on the search engines, so that your practice ranks as high as possible in search results.
Once people find your site, you want to keep them there. You do that by providing the information they’re looking for, like whether your practice provides certain services – orthodontics, for example.
They’re likely to have general questions about dentistry, too. They view you as an expert. You can leverage that in your favor by making your site a go-to resource for dental information, with blog posts about a wide range of dental topics.
It is critical that your site is designed to look professional, be easy to use, and stocked with valuable information. If it isn’t, site visitors won’t hang around; they’ll go back to their search engine results and visit the site of one of your competitors.
ProspectaMarketing specializes in online marketing for dentistry. We use best practices to find our clients new patients. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. To find out more, contact Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.