PPC Advertising for Dentists

What is PPC for Dentists?

Dental pay-per-click (PPC) is an advertising model that allows marketers to place ads on an ad platform (Google, Facebook, Bing, AdRoll, etc.) and pay the host of that platform every time their advertisement is clicked by a prospective patient. The goal of a dental PPC ad is to lead the patient viewing it to click through to the dentist’s website, where that patient can complete a valuable action, such as contacting the practice, making a phone call, or scheduling a consultation.

The Power of PPC

On average, 41% of clicks go to the top 3 paid ads on the search results page.

What Are the Benefits of Dental Internet Marketing?

Online marketing for dentists utilizing pay-per-click advertisements is quickly becoming the most effective form of reaching prospective patients. Some of the advantages of dental PPC advertising compared to traditional advertisements include:

  • Cost Effective – With dental PPC ads you only pay when a patient actually clicks your advertisement and reaches your website. You can spend as much or as little as you like.
  • Get Leads That Convert – Audience targeting enables you to choose who sees your ads. Choose from demographics like location, age, income and more to generate high quality leads that are more likely to convert.
  • Measurable – Dental PPC campaigns can be set up to carefully measure effectiveness so that you achieve a desirable return on investment.
  • Fast – With organic search engine optimization (SEO) it can take some time until you establish a presence. The impact of your PPC efforts is almost immediate. As soon as you switch on your ads you will be in front of your prospective patients.
  • Overtake Your Competitors – Outbid your competitors to catch your prospective patients’ eyes first or gain a competitive advantage by advertising services that your competitors don’t.

Superior Lead Tracking

Using our proprietary ProspectTracker tool we are able to directly integrate with your dental office software, enabling us to seamlessly access production figures, create more informed marketing strategies, and track leads from start to finish with a high degree of accuracy.

Multi-Platform Visibility

We have experience using a variety of dental internet marketing platforms; including Google Ads, Facebook Ads, AdRoll, and Bing. Working with practices in the U.S. and Canada for more than a decade has given us the experience necessary to manage advertising on these various platforms with ease. We are also proud to be Google Premier Partners.

We Make the Most of Your Budget

Online marketing for dentists is about maximizing your return on investment no matter the size of your advertising budget. We’re dedicated to managing your account with a personalized touch that maximizes leads and keeps you profitable.

Collaboration With Our Partner Doctors

We meet regularly with our partner doctors to report our progress and ensure that both sides of the dental internet marketing partnership are aligned. We find that collaboration leads to superior results and helps to shore up weaknesses and enhance strengths.