As a highly trained professional, the dental services you provide should be enough to establish your reputation, and your reputation should speak for itself. In a perfect world that would be the case.
But in practice it doesn’t work that way: in today’s world, your professional reputation is largely based on your Internet image. Furthermore, there are a lot of dentists out there: nearly 200,000 as of 2017, according to the American Dental Association. That averages out to sixty-one dentists for every 100,000 people in the United States.
So there’s a lot of competition.
The vast majority of would-be patients make up their minds about your practice based on what they find about you on the Internet. You can influence your Internet reputation with strategies known collectively as Online Reputation Management, or ORM.
It begins with the information you choose to present on your website: your services in particular, but also your bio, and what you share on its blog. Your website combines with what others have said about you on review sites, message boards, and so on. Taken together, it forms your Internet reputation.
A technique called search engine optimization, or SEO, helps your practice to rank higher in search results. When it comes to search engine results, the first page is the gold standard. It’s the most important, because most users don’t go beyond it.
SEO and your Internet reputation have a direct impact on the profitability of your practice. Together they increase traffic to your website, and in turn bring new patients to your office.
ProspectaMarketing uses the tools of Internet search marketing to reach key prospects seeking what your dental practice has to offer. We bring a unique and thorough approach that provides visibility, financial accountability and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.