Your dental practice website offers a lot: everything from a detailed list of your available procedures to patient forms to biographical information on you and your dedicated staff. And let’s not forget the smile gallery, and contact information!
It is, in short, packed with content. You don’t want anything to get overlooked, especially your most important services. What to do? You can attach a microsite to your main site, and prominently feature those services.
A microsite is a sub-site to your main website, and it focuses on a single topic. The entire microsite is built around it – dental implants, for example. The microsite has its own URL, its own content, and its own interfaces.
Benefits
You might think: why would I want something like that?
A microsite showcases one of your specialties – the aforementioned dental implants, or maybe teeth whitening. These two examples are among the most in-demand cosmetic dentistry procedures. It might also feature a specialty, such as endodontics.
By focusing on one service or specialty, you are able to improve your search engine optimization results. People search for these terms, so they’ll find you faster and easier.
With a more focused presentation, your practice will rank higher in search results. Your would-be patients will get a clear and concise of what you have to offer.
Marketing your practice is not easy, but there is professional help. ProspectaMarketing is an experienced Internet marketing firm specializing in dental practices. We use the tools of Internet search marketing to help you reach key prospects who are looking for what your practice has to offer. Our unique and thorough approach provides visibility, financial accountability, and ongoing refinement and improvement. You can find out more by contacting Lane Anderson toll-free at 1-877-322-4440 Ext 101, by email using the form on our Contact Us page, or online at ProspectaMarketing.com.